RapCaviar
Day 1 Club
On Spotify, the Hip-Hop category had begun to experience declines in consumption on the platform. As the biggest genre worldwide, Spotify needed to reverse these trends
The Problem
Our Role
Campaign Strategy & Execution, Creative Strategy, GTM Planning, Content, Media, Digital, Social, Influencer & Talent Integration
The Solution
Leveraged the largest Hip-Hop editorial brand on Spotify (RapCaviar) and created a consumer engagement platform Hip-Hop fans and strategic audiences sparked conversation through on & off the platform
2020 Sandbox “Campaign Of The Year” Award
Results
Increase in Brand Love & Consideration
Increase in In-App Followers (1M+)
Increased Consumption
Award-winning Campaign (Sandbox)