Frequency
Spotify
Following the civil unrest surrounding George Floyd, Spotify sought to create space for content and Black creators to elevate its purpose as a brand.
The Problem
Our Role
Brand Strategy + Positioning, GTM Planning, Content, Creative Strategy, Media, Social, Experiential, Campaign Planning + Execution, Talent & Influencer Integration
The Solution
Created a new, global brand and content ecosystem called Frequency as a platform for Black creators, Black audiences, and the Black community at large
Results
Increase in Brand Awareness
Increase in Audience Consideration
Increase in In-App Engagement
Award-winning Launch (Sandbox)