Hennessy
Wild Rabbit
Every year, Hennessy refreshes their brand platform Never Stop, Never Settle that elevates and highlights the stories of those who push the limits of potential, mirroring the craftsmanship of the liquid
The Problem
Our Role
Brand Strategy, Community Engagement, GTM Planning, Content, Creative Strategy, Media, Social
This year marked unlocking the story of the historical figure of Marshall Major Taylor; a world champion cyclist. We developed the full 360 plan and consumer touchpoints to bring the story to life in new ways while honoring the NsNs positioning of the brand
The Solution
Results
Increase in Brand Love & Familiarity
Increase in Sales Growth
Award-winning Campaign (Cannes Lion)